Driverless Cars Are Coming Sooner Than You Think

An expert in disruptive technology tells you what to expect, when to expect it, and how to prepare for the driverless car revolution.

driverless cars

The term “disruptive technology” generally calls to mind the tiny or unseen—phones and other devices, or the hidden back channels of the internet. But when it comes to sheer scale of impact, one serious contender for the 21st century’s pound-for-pound Disruptive Technology Champion might be the driverless car.

Sure, much of the early press coverage has the whiff of novelty. But not for long. The driverless car is poised to impact not just our daily commute, but also the way we travel, how we design our cars and roads, and the topography of our entire built environment—and soon. This is not a drill.

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Rutt Bridges has been at the forefront of disruptive technology since the early 1980s, when he founded a software company catering to early microcomputers and PCs. Since then he’s served a term as president of the Society of Exploration Geophysicists, founded the bipartisan Bighorn Center for Public Policy, and served on the College of Sciences Advisory Board at his alma mater, Georgia Tech.

Bridges’ interest in (and knack for) disruptive technology led him to the rapidly evolving world of driverless cars. The book which resulted is Driverless Car Revolution, a thoroughly researched and thoughtfully nuanced forecast of what the driverless car experience will look like, who it will impact, what it will cost, and how it will reshape our cities … and our lives.

Join dozens of businesses and organizations from our local creative ecosystem supporting Denver Design Week! The Monday evening keynote is Shifting Gears: Design and the Driverless Car Revolution, hosted by Rutt Bridges at The Clyfford Still Museum. Start time is 6 p.m., and we’ll even provide some snacks and non-alcoholic drinks. Tickets are totally affordable, but also totally finite—first come, first served. Don’t say we didn’t warn you.

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